The 20 most famous Latina influencers in 2025 show that diversity, creativity, and cultural pride are the future of social media. Whether you follow them for beauty, music, or motivation—each represents the strength and spirit of Latin women around the world.

1. Lele Pons (@lelepons)

A Venezuelan-American powerhouse, Lele Pons dominates TikTok and YouTube with her comedy sketches, music, and bold fashion sense. With over 50 million followers, she’s not just entertaining—she’s a brand mogul collaborating with top names like Dolce & Gabbana and Netflix. Top Latina influencers in 2025

2. Becky G (@iambeckyg)

Singer, actress, and social icon Becky G uses her platform to celebrate Latina pride and empowerment. Her collaborations in music and beauty, especially with her brand Treslúce Beauty, continue to inspire a new generation of Latinas worldwide.

3. Rosalia (@rosalia.vt)

Spanish-born superstar Rosalía isn’t just a singer—she’s a visual and cultural influencer. Her avant-garde fashion, fusion sound, and global reach make her a trendsetter across TikTok and Instagram.

4. Natti Natasha (@nattinatasha)

Dominican artist Natti Natasha brings glam and rhythm wherever she goes. From reggaeton hits to motherhood insights, she’s a multifaceted influencer adored for her authenticity and charm.

5. Anitta (@anitta)

Brazilian pop sensation Anitta continues to dominate both the Latin and international charts. Known for her fearless attitude and outspoken advocacy for women’s rights, she’s one of 2025’s most influential Latina voices online.

6. Sofia Vergara (@sofiavergara)

Actress and entrepreneur Sofia Vergara remains a household name. Beyond her Hollywood fame, her influence extends through fashion lines, beauty endorsements, and philanthropy.

7. Dulce Candy (@dulcecandy)

One of the original Latina YouTubers, Dulce Candy built an empire on beauty, self-love, and motivational storytelling. In 2025, she continues inspiring Latinas with her journey from immigrant to influencer entrepreneur.

8. Camila Coelho (@camilacoelho)

Brazilian beauty and fashion mogul Camila Coelho leads in luxury style and inclusivity. Her sustainable fashion brand, Elaluz, continues to set trends globally.

9. Mari María (@marimariamakeup)

Known for her artistic makeup tutorials, Mari María from Brazil is a beauty innovator. Her bold, colorful looks dominate Instagram and YouTube feeds across the world.

10. Gaby Espino (@gabyespino)

Venezuelan actress and influencer Gaby Espino blends glamour, motherhood, and business in a relatable way. Her loyal following admires her elegance and empowering content.

11. Danna Paola (@dannapaola)

The Mexican singer and actress continues to rule both Netflix screens and social media platforms. Her confidence and creativity make her one of the top Latina influencers in entertainment.

12. Lauren Giraldo (@laurengiraldo)

Cuban-American fitness and lifestyle influencer Lauren Giraldo gained fame for her “12-3-30 treadmill workout.” In 2025, her content blends fitness, fashion, and motivation for modern women.

13. Desi Perkins (@desiperkins)

Makeup artist and entrepreneur Desi Perkins has grown beyond YouTube tutorials—her brand Dezi Skin is a leader in clean, radiant skincare. She’s a Latina success story redefining beauty standards.

14. Cintia Cossio (@soycintiacossio)

Colombian influencer Cintia Cossio has become a sensation for her bold personality and authenticity. She represents the new wave of Latina creators who mix humor, real talk, and style.

15. Selena Gomez (@selenagomez)

While globally known, Selena Gomez is also proud of her Mexican roots. In 2025, she remains one of the most influential Latinas through her mental health advocacy and beauty brand Rare Beauty.

16. Lali Espósito (@lalioficial)

Argentinian superstar Lali continues to dominate with her empowering music and lively social media presence. She’s a voice for women’s empowerment and self-expression.

17. Carolina Díaz (@soycarolinadiaz)

Mexican content creator Carolina Díaz blends humor, lifestyle, and pop culture on YouTube and Instagram. She’s part of the new generation making Spanish-language content globally loved.

18. Alondra Ortiz (@alondradessy)

Alondra Ortiz is one of the most followed beauty influencers in the U.S. Latino community. Her fashion-forward content and relatable personality make her a daily inspiration to millions.

19. Eva Gutowski (@mylifeaseva)

Of Puerto Rican descent, Eva Gutowski is an OG YouTube creator turned entrepreneur. Her focus on sustainability, self-growth, and aesthetics keeps her highly relevant in 2025.

20. Yalitza Aparicio (@yalitzaapariciomtz)

Oscar-nominated Mexican actress and activist Yalitza Aparicio uses her digital platform to advocate for Indigenous representation, women’s rights, and education—cementing her as a powerful voice for change.

Why Latina Influencers Dominate in 2025

Latina influencers are thriving because they merge authenticity with innovation. They celebrate their heritage while embracing global platforms like TikTok, YouTube, and Instagram. From fashion collaborations to activism, these women are not just influencers—they’re leaders, entrepreneurs, and storytellers of a new era.

FAQs About Latina Influencers 2025

Q1. Who is the most followed Latina influencer in 2025? Lele Pons continues to hold one of the top spots with tens of millions of followers across platforms. Q2. What platforms are most popular for Latina influencers? TikTok, Instagram, and YouTube remain the dominant spaces for Latina creators in 2025. Q3. Are Latina influencers collaborating with global brands? Yes. From Sephora to Netflix, top Latina influencers partner with major international brands to promote diversity and inclusion. Q4. How can I become a Latina influencer in 2025? Start by building an authentic voice, focus on your niche (beauty, fitness, fashion, or culture), and stay consistent with your content.